T&S
Architects of Innovative Immersive Realities
Shigeki Inaba, CEO“T&S creates experiences that no one has witnessed before. We assume full responsibility for every phase, from meticulous planning to creative development and implementing control systems,” says Shigeki Inaba, CEO of T&S.
A versatile cross-industry producer, T&S collaborates with clients in diverse domains, spanning video, advertising, music, games, fashion, sports and medical welfare.
Part of T&S’s innovative hub is THINK AND SENSE, CODENSE, and SHUEISHA XR, which contribute their creative prowess to the company's diverse portfolio.
THINK AND SENSE, a technological creative firm under T&S, develops and implements new ideas and values. Grounded in the concept of complexity, this division devises innovative solutions that resonate in today's society. THINK AND SENSE is more than just a team; it's a collaboration between engineers, designers, artists, dancers, and musicians that consistently generates creative values.
CONDENSE is a technology dance fusion group blending creative performance, advanced technologies and music. The group offers an immersive experience and brings fresh expressions to events. A trial and error process and dedicated research and development (R&D) are used to refine CONDENSE's performances. Techniques extending beyond the stage are used to influence choreography in various settings, including the 2.5-dimensional musical stage. By sharing these expressions, the group actively elevates the overall creativity in the industry.
Lastly, SHUEISHA XR, a joint label by Shueisha and T&S, merges content and media with extended reality (XR) technologies to deliver unique experiences and surprises, laying the media’s future foundation.
Asserting the compatibility of AR with corporate branding and advertising, T&S envisions its effective utilization for promotional campaigns on popular social media platforms.
As its three divisions converge efforts, the firm pioneers projects that challenge and redefine the limits of AR, VR, and XR technologies, showcasing an unprecedented fusion of creativity and innovation.
A project vividly demonstrating T&S's capability in immersive technology is Shiseido's flagship store, the Beauty Square in Tokyo. Targeting Harajuku's younger and highly trend-conscious demographic, the store is an experiential beauty destination where individuals can discover, play, share, and experience beauty.
T&S and THINK AND SENSE were involved from the onset, supplying and managing digital tools and undertaking project management and system development. The deployed media control system consists of LED vision, kinetic lights, moving lights and sound, ensuring cohesive production. The kinetic light system with 78 sphere-shaped lights enhances the immersive beauty exploration at Beauty Square by supporting various resolutions, automatic content recognition, and interactive playback.
Since the inception of SHUEISHA XR, T&S has consistently developed groundbreaking technological applications to showcase SHUEISHA's works. An illustrative instance is Manga Dive, an immersive experience that immerses individuals in the captivating world of manga.
A comprehensive approach is followed to illuminate specific elements of an artwork to enhance the appeal of intellectual property. New expressions are introduced in each manga character after thorough R&D, with all user experiences crafted internally. The media control system that expresses and supports Manga Dive, Ambience, was developed by T&S and used in Beauty Square. Throughout the process, close collaboration with SHUEISHA's manga editors ensures the fidelity of expressions while fostering the development of unprecedented experiences.
T&S achieves such outstanding results by embracing radical ideas, viewing engineers as creators, cultivating a desire for continuous improvement and delivering tailored value across domains. The focus is not merely on delivering appealing but effective solutions that align with the brand or client needs. Drawing from experience with global brand agencies, the firm enhances its market understanding and provides targeted ideas for each client.
Thriving on shared success, T&S rejects standalone achievements and aspires to contribute to clients' business prosperity.
“We are a company with the concept of Happy Spiral. We are not satisfied with existing values but are flexible to achieve a virtuous circle in society,” says Inaba.
To achieve the same, T&S pioneered the publication of the Touch Designer tutorial in Japan to address the lack of reliable information sources. By sharing its knowledge of immersive technologies, it empowered other industry participants to harness valuable tools for creative endeavors, fostering a community capable of devising diverse and compelling solutions. T&S actively conducts university workshops and recruits talented individuals. The firm envisions a society where passionate young professionals positively contribute, reinforcing its Happy Spiral concept.
Looking ahead to 2025, T&S anticipates broader AR/ VR applications in the automotive industry, primarily driven by the transition to electric vehicle-centered systems. This development will entail consolidating control mechanisms, including incorporating AR directly onto windshields. T&S aims to contribute to this evolution to enhance convenience and user experience while bringing a significant boon to the automotive industry.
A project vividly demonstrating T&S's capability in immersive technology is Shiseido's flagship store, the Beauty Square in Tokyo. Targeting Harajuku's younger and highly trend-conscious demographic, the store is an experiential beauty destination where individuals can discover, play, share, and experience beauty.
T&S and THINK AND SENSE were involved from the onset, supplying and managing digital tools and undertaking project management and system development. The deployed media control system consists of LED vision, kinetic lights, moving lights and sound, ensuring cohesive production. The kinetic light system with 78 sphere-shaped lights enhances the immersive beauty exploration at Beauty Square by supporting various resolutions, automatic content recognition, and interactive playback.
We are a company with the concept of Happy Spiral. We are not satisfied with existing values but are flexible to achieve a virtuous circle in society
A comprehensive approach is followed to illuminate specific elements of an artwork to enhance the appeal of intellectual property. New expressions are introduced in each manga character after thorough R&D, with all user experiences crafted internally. The media control system that expresses and supports Manga Dive, Ambience, was developed by T&S and used in Beauty Square. Throughout the process, close collaboration with SHUEISHA's manga editors ensures the fidelity of expressions while fostering the development of unprecedented experiences.
T&S achieves such outstanding results by embracing radical ideas, viewing engineers as creators, cultivating a desire for continuous improvement and delivering tailored value across domains. The focus is not merely on delivering appealing but effective solutions that align with the brand or client needs. Drawing from experience with global brand agencies, the firm enhances its market understanding and provides targeted ideas for each client.
Thriving on shared success, T&S rejects standalone achievements and aspires to contribute to clients' business prosperity.
“We are a company with the concept of Happy Spiral. We are not satisfied with existing values but are flexible to achieve a virtuous circle in society,” says Inaba.
To achieve the same, T&S pioneered the publication of the Touch Designer tutorial in Japan to address the lack of reliable information sources. By sharing its knowledge of immersive technologies, it empowered other industry participants to harness valuable tools for creative endeavors, fostering a community capable of devising diverse and compelling solutions. T&S actively conducts university workshops and recruits talented individuals. The firm envisions a society where passionate young professionals positively contribute, reinforcing its Happy Spiral concept.
Looking ahead to 2025, T&S anticipates broader AR/ VR applications in the automotive industry, primarily driven by the transition to electric vehicle-centered systems. This development will entail consolidating control mechanisms, including incorporating AR directly onto windshields. T&S aims to contribute to this evolution to enhance convenience and user experience while bringing a significant boon to the automotive industry.
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Company
T&S
Management
Shigeki Inaba, CEO
Description
T&S, a go-to partner for turning creative visions into reality from a creator's perspective, provides UX-conscious solutions that combine cutting-edge technology with its creative expertise. Its product range spans digital signage, projection mapping, VR, AR, XR, and artificial intelligence, offering practical and experiential solutions tailored to clients' needs.
