Systema
Unveiling New Personalisation Solutions in Ecommerce

From the introduction of GDPR in 2018 to the renewed emphasis on ePrivacy “cookie laws” across Europe, the world of digitalization is under strict data governance laws. Since most popular browsers aim to block third-party cookies by 2024, many e-commerce businesses using personalisation solutions find themselves in deep water while targeting users. Traditional personalisation solutions can only address limited customer traffic, limiting the total revenue that e-commerce firms can derive from installed customer bases. Another challenge these firms face is tapping into the potential of anonymous users. These users leave no record on websites, and businesses fail to convert them into customers due to the lack of efficient personalisation. In this scenario, Systema comes to the forefront with a toolkit of personalisation solutions that provide individual customer experiences. The company focuses on anonymous personalisation that transmutes anonymous and casual visitors to loyal customers.

“Systema can personalise the customers’ offerings in fewer than 200 milliseconds and aims to understand and service unique customer behavior genomics to amplify e-commerce,” says Brett Gronow, Founder and Executive Chair of Systema.

Systema’s personalisation solution helps businesses grow and helps them acquire and retain customers in the changing e-commerce landscape. An average website records up to 80-98% of anonymous visitors, and 95% of those customers leave the site without purchasing. Moreover, changing privacy laws have made it onerous to gauge customer preferences and choices, impeding new revenue streams.

Systema, an award-winning Artificial intelligence tech, whose patents have been cited by Apple, Microsoft, Samsung, Spotify, Yahoo JP, and dozens more - offers site-wide e-commerce solutions. The company provides cookieless personalisation solutions while prioritising privacy, security, and compliance. Systema can increase revenues and customer engagement via its AI by mapping patterns of individual choices on online platforms. Most importantly, to attain such productive results, Systema doesn’t require personally identifiable information, customer history or IDs, third-party cookies, or manual intervention by clients.

Systema’s fully autonomous AI product can be rapidly installed by clients and generates results within two weeks of implementation.

Systema serves online commerce, marketplaces, and media to provide privacy-first anonymous digital sovereignty for its clientele. The solution integrates with leading e-commerce platforms such as Adobe, BigCommerce, Salesforce, and Shopify, Systema’s ultimate vision is democratising access to artificial intelligence, distributing it through headless integrations, and disrupting AI services across various industries. The company’s solutions include anonymous personalisation, visual and text-based search technologies, product recommendations, content personalisation, merchandising and media personalisation, and EDM. Systema’s solutions drive the most important KPIs for business and dynamically tailor content presented to each unique customer’s product preference right from the first session. Like a well-trained store concierge, Systema offers the right choices to the customers with effortless precision and timing.
Systema also provides automatic search results optimisation based on customer-specific interactions. As a result, the customer enjoys a personalised experience, and retailers receive maximum e-commerce conversion and profitability. The Systema Recommendations product module personalises the customer journey through AIbased recommendations. Through a deep understanding of each customer’s online behavior, Systema helps businesses determine buyer intentions and presents contextual, relevant products that engage and convert site visitors into active buyers. Systema also improves customer engagement and increases click-through rates via highly targeted emails containing appropriate dynamic product recommendations. The email campaigns, comprising reusable and captivating templates, serve as invaluable tools for companies to engage with their consumer base proactively. The solution enables retailers to apply their merchandising logic with the Systema AI to optimise their business marketing and merchandising objectives. Additionally, Systema’s mobile SDK seamlessly delivers the same personalised customer experience on a mobile app.
“We transform your customer’s commerce experience by anticipating and responding to your customers decisions in half the time it takes to blink,” says Gronow.

Harnessing the advantages of AI, Systema is on a mission to help customers drive better business outcomes in the upcoming world of cookieless personalisation solutions.

Systema’s AI-based technology allows e-commerce platforms across different verticals such as beauty, furniture, automotive, and consumer manufacturing. It helps businesses receive a 30 to 150 times return on investment (ROI), an 18 to 42 percent revenue contribution, and an increase in average order value of up to 178 percent. As a result, the amount of items per order also increases by an average of more than 55 percent. With the attributes of adaptiveness and behavioural analysis, Systema’s technology continues to learn and improve based on customer pattern recognition.