Super Appli, Inc.
Eco-Conscious Ventures in Tech and Agriculture

As we step into an era where technology should enhance our quality of life, many question whether the pursuit of convenience and economic rationality comes at the cost of personal well-being and environmental sustainability.

Acknowledging technology's duality— its inherent advantages and disadvantages— Super Appli aims to judiciously employ AI and IoT for the betterment of humanity and the environment. The company provides diverse services that span both technology and lifestyle.

“Our ethos extends beyond mere business transactions and is rooted in a deep respect for nature, inspired by the wisdom of ancient Japan, where the coexistence of humankind and environment was maintained through the providence of the natural world,” says Masaki Iinuma, CEO.

Firmly embedded in the realm of AI, Super Appli extends its reach into the gaming and smart agriculture domains. This includes expertise in the sales, maintenance, and development of diverse game content and application development for mobile devices. As an innovator in the Internet of Things (IoT) space, it manufactures and sells cutting-edge IoT equipment.

Iinuma anticipated that the rapid evolution of technology would provide individuals with more 'disposable time,' fostering an improved quality of life. However, contemporary urban society has deviated from this optimistic vision.

The relentless pursuit of convenience and economic rationality has shaped a lifestyle marked by a perpetual sense of urgency, contributing to the accumulation of mental and physical fatigue among individuals. Further compounding these challenges are persistent threats, including natural disasters, tragic accidents, and the growing environmental resistance, as underscored by the spread of epidemics like the coronavirus.

Casual gaming emerges as a potential solution to alleviate the burdens faced by individuals and communities. By offering a respite from the demanding pace of life, it provides a means for stress relief and relaxation. Additionally, it serves as a medium for community building, fostering connections among players who share common interests and concerns.

Super Appli’s gaming business emphasizes providing a universal and personal experience. The company's vision centers on leveraging technology to transcend global boundaries. Boasting over 150 million users engaging in meaningful communication through its games on social networking platforms, it caters to individuals with busy lifestyles. This commitment to innovative technology extends to smart agriculture, where Super Appli pioneers a sustainable farming system through the concept of aquaponics—an amalgamation of aquaculture and hydroponics.

The 'MANA system' is an IoT sensor-based visualization and data management system. It is specifically designed to detect abnormalities at farming facilities. Users can integrate and monitor environmental data through the cloud, minimizing risks associated with aquaponics. Importantly, the system displays key parameters such as CO2 levels, temperature, humidity, and water quality. This makes it a sophisticated tool for sensory control and environmental data management.
Users can conveniently leverage smartphones, tablets, or other mobile devices to access real-time information and assess the status of aquaponics systems. By centralizing and monitoring data through MANA, farmers can streamline their efforts, eliminating the need for multiple devices and ensuring a cohesive approach to data supervision. This wider accessibility empowers fish farmers and aquaculture enthusiasts to promptly devise measures in case of any anomalies in the ecosystem.

Owning a substantial rural area in the Gifu prefecture, Super Appli opened an aquaponics farm, ‘Mana's vegetable garden,’ in Yaotsu-cho, Kamo-gun.

The location acts as a test site with a focus on combining automated systems with traditional farming practices to bring cutting-edge innovations to market. The produce grown is harvested and sold at ‘TABE CHOKU’ an e-commerce direct marketing service and the roadside station in Kani City.

Through a delicate balance between progress and environmental preservation, the company charts a course that aligns with its vision of a connected and sustainable global future. Super Appli’s overarching goal is technological advancement and a conscientious effort to contribute positively to the world.