
Optimizely and Google Expand Strategic Partnership to Collaborate on Google Analytics 4
CIO Review APAC | Friday, November 17, 2023

In preparation for the sunset of Google Optimize, Google selected Optimizely as a partner for web experimentation customers' migrations
FREMONT, CA: "We couldn't be happier to be selected by Google to collaborate on integrations for GA4, bringing our partnership with Google to new heights," said Alex Atzberger, CEO of Optimizely. "We take pride in helping the world's leading brands source meaningful data and stay one step ahead of their customers' needs. We look forward to welcoming Google Optimize customers into the fold, making their transition smooth, and supporting them to drive positive business outcomes."
Today's top digital experience platform (DXP) supplier, Optimizely, declares that Google has chosen them to work with on integration with Optimizely Web Experimentation and Google Analytics 4. (GA4). This statement comes after Google decided to stop supporting Google Optimize, their previous web testing and analytics product.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
With Google choosing Optimizely, a new era for businesses and their clients has begun. Digital marketers usually give up speed or user experience to obtain real-time analytics, create personalized consumer experiences, and interface seamlessly with other tools in their tech stack. All of these features are provided without exception by the experimental tool from Optimizely.
This ground-breaking partnership will transform how digital marketing professionals use actionable analytics to offer better consumer experiences and more individualized brand engagements. The partnership between Google and Optimizely will strengthen both companies' capabilities and enable marketers worldwide to implement world-class experimentation programs at scale.
Users have long reaped substantial benefits from Optimizely's potent web experimentation platform; in 2022 alone, the DXP provider enabled over 1.8 million trials and generated $1 billion in additional revenue for its clients. Over a year ago, as another extension of their relationship and ongoing dedication to innovation, Optimizely migrated its top experimental solutions to Google Cloud. With the precision and enterprise-grade tools of Optimizely, the pioneer in experimentation, Google Optimize users can now scale their testing practices.
More in News