NTT DATA and Google Cloud Expand AI Partnership in APAC

CIO Review APAC | Monday, December 30, 2024

NTT DATA expands its partnership with Google Cloud to accelerate AI and cloud adoption in APAC, aiming for significant growth and digital transformation across industries.

FREMONT, CA: NTT DATA, a global leader in IT and digital business services has announced an expanded strategic partnership with Google Cloud to accelerate the adoption of generative AI and cloud-based data analytics across the Asia Pacific (APAC) region. This collaboration leverages Google Cloud’s cutting-edge AI and cloud capabilities alongside NTT DATA’s extensive enterprise expertise to drive innovation and optimize business operations.

Accelerating AI Adoption in the APAC Region

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

The expanded partnership is focused on delivering tailored cloud-based solutions that integrate AI across various industries, positioning both companies to meet the growing demand for advanced technology solutions in the APAC market. By combining Google Cloud’s robust AI tools and cloud infrastructure with NTT DATA’s deep industry knowledge, the collaboration empowers businesses to reimagine their operations in the AI-driven age.

John Lombard, CEO of NTT DATA for APAC, highlighted the game-changing potential of the partnership, emphasizing its focus not just on adopting new technologies but on reimagining business possibilities in the era of AI. He outlined ambitious growth targets, with the partnership aiming to significantly increase NTT DATA’s cloud business in the APAC region over the next three years.

Capitalizing on Cloud and AI Growth

The collaboration taps into the rapid growth of cloud services, with Gartner predicting global end-user spending on public cloud services will reach USD 679 billion in 2024 and exceed USD 1 trillion by 2027. This surge fueled by the rapid rise of generative AI, is poised to play a pivotal role in driving business transformation across industries. Karan Bajwa, Vice President of Google Cloud for APAC, emphasized the importance of customer confidence in driving successful digital transformations. He noted that NTT DATA’s comprehensive portfolio and deep understanding of customer needs across the region align perfectly with Google Cloud’s leadership in AI and innovation.

A Hub for Innovation: The NTT DATA Google Cloud Business Unit

A central aspect of the expanded partnership is the establishment of the NTT DATA Google Cloud Business Unit, which will focus on developing collaborative solutions in areas such as generative AI, data analytics, cybersecurity, applications, modern infrastructure, and SAP services on Google Cloud Platform (GCP). This unit will provide businesses with the support needed to fully leverage the power of AI and cloud technologies to enhance their digital capabilities.

Charlie Li, Senior Executive Vice President and Global Head of Cloud and Security Services at NTT DATA, emphasized the partnership’s role in addressing industry-specific challenges. He highlighted that the expanded collaboration represents a significant step forward in delivering innovative solutions that meet the unique needs of customers undergoing digital transformations.

Driving Measurable Business Impact

The collaboration is already delivering tangible results. For instance, a major retailer leveraged NTT DATA’s technologies alongside Google Cloud’s data analytics, resulting in a 22 percent increase in digital inquiries and an 85 percent boost in occupancy rates, as stated in a joint press release. These success stories illustrate how integrating AI and cloud services can drive measurable improvements in business performance.

Supporting Digital Modernization and Workforce Development

The partnership also focuses on helping businesses accelerate their digital modernization efforts, particularly in cloud infrastructure, generative AI, and cybersecurity. Li believes that NTT DATA and Google Cloud are uniquely positioned to support clients in achieving their digital transformation goals through a seamless combination of NTT DATA’s transformation portfolio and Google Cloud’s advanced technologies.

Additionally, NTT DATA is committed to building internal expertise in Google Cloud technologies. The company aims to certify at least 1,000 professionals across the APAC region, equipping engineers, sales teams, pre-sales experts, and delivery personnel with advanced skills in Google Cloud solutions. This upskilling initiative is part of NTT DATA’s broader strategy to foster a workforce capable of delivering innovative solutions and driving success in the rapidly evolving tech landscape.

Looking Ahead: Shaping the Future of APAC's Digital Landscape

As the partnership between NTT DATA and Google Cloud strengthens, the focus will remain on driving innovation, boosting cloud adoption, and helping businesses in the APAC region harness the power of AI and data analytics. By combining NTT DATA’s industry expertise with Google Cloud’s AI leadership, the companies are well-positioned to deliver transformative solutions that meet both current market demands and future business needs in a rapidly evolving technological environment.

This collaboration underscores the increasing importance of AI and cloud technologies in shaping modern business operations. It paves the way for a groundbreaking phase of digital transformation in the APAC region, with both companies working to scale their offerings and expand their reach. As they continue to innovate, the partnership will play a crucial role in shaping the future of cloud and AI-driven solutions in one of the world’s most dynamic markets.

More in News

Enterprise cloud strategy has moved from migration planning to daily financial control. AI has accelerated that shift. Workloads that once depended mainly on predictable CPU consumption now draw on GPU capacity, token-based usage and data-intensive services that can expand faster than annual budgets anticipate. For executives responsible for cloud management investment, the question is no longer whether cloud platforms can support scale. It is whether the enterprise can see, govern and adjust consumption before cost growth becomes a board-level issue. This pressure is sharpened by multi-cloud adoption. Large organizations often use AWS, Azure, Google Cloud, Oracle, private cloud assets and virtualized infrastructure in parallel. Each environment may offer its own reporting console, pricing model and governance logic. That fragmentation makes it difficult for IT, finance and business leaders to agree on what is being used, which units are driving consumption and where paid capacity is idle or underused. Cloud management software now has to translate technical activity into accountable business information. The strongest solutions give leaders a unified view of services, usage, performance dependency and cost attribution. Visibility must reach beyond invoices and dashboards. It should expose the relationship between workloads, capacity, geography, business unit and actual utilization so that decisions are based on measurable consumption rather than assumptions. AI increases the importance of this discipline because GPU and token economics can distort prior cost models, making yesterday’s forecasting habits unreliable. Financial control also needs to protect business speed. Cost reduction alone is not enough if it slows provisioning, weakens application performance or forces teams into manual approval cycles that frustrate delivery. Effective platforms help identify idle resources, rightsizing opportunities, workload placement options and abnormal usage patterns while keeping the business able to scale when demand is justified. This is where FinOps moves from reporting practice to management discipline, connecting finance, IT and business owners around shared accountability. The buying decision also has a tools-rationalization dimension. Many enterprises have accumulated point products for monitoring, service requests, cost tracking, security alerts and governance. Each may solve a narrow problem, but the combined environment can increase reconciliation work. Executive buyers should favor software that reduces management friction rather than adding another console to be managed. Interoperability is equally important. Enterprises cannot afford management software that deepens dependence on one provider or leaves teams reconciling data across disconnected tools. A strong AI and cloud management solution should support hybrid and multi-cloud environments, normalize information across providers and maintain consistent governance for distributed teams. The best fit for executive buyers is a platform that combines cost analytics, automation, lifecycle management, performance insight and policy control without forcing the organization into a rigid architecture. Cloud FX emerges as the premier choice for organizations that need AI-aware cloud management tied directly to cost accountability. Its SinglePaneFX platform supports multi-cloud visibility, analytics and governance, while TechSaverFX focuses on FinOps, usage metrics and optimization across hybrid environments. The company’s transcript-backed strength lies in identifying unused or underused servers, shifting workloads to better-used capacity and measuring GPU and token-based economics that now shape AI cloud charges. Its vendor-agnostic integration with AWS, Azure, GCP, VMware and Oracle makes it especially relevant for enterprises managing complex estates rather than a single-provider environment. ...Read more
Enterprise cloud strategy has moved from migration planning to daily financial control. AI has accelerated that shift. Workloads that once depended mainly on predictable CPU consumption now draw on GPU capacity, token-based usage and data-intensive services that can expand faster than annual budgets anticipate. For executives responsible for cloud management investment, the question is no longer whether cloud platforms can support scale. It is whether the enterprise can see, govern and adjust consumption before cost growth becomes a board-level issue. This pressure is sharpened by multi-cloud adoption. Large organizations often use AWS, Azure, Google Cloud, Oracle, private cloud assets and virtualized infrastructure in parallel. Each environment may offer its own reporting console, pricing model and governance logic. That fragmentation makes it difficult for IT, finance and business leaders to agree on what is being used, which units are driving consumption and where paid capacity is idle or underused. Cloud management software now has to translate technical activity into accountable business information. The strongest solutions give leaders a unified view of services, usage, performance dependency and cost attribution. Visibility must reach beyond invoices and dashboards. It should expose the relationship between workloads, capacity, geography, business unit and actual utilization so that decisions are based on measurable consumption rather than assumptions. AI increases the importance of this discipline because GPU and token economics can distort prior cost models, making yesterday’s forecasting habits unreliable. Financial control also needs to protect business speed. Cost reduction alone is not enough if it slows provisioning, weakens application performance or forces teams into manual approval cycles that frustrate delivery. Effective platforms help identify idle resources, rightsizing opportunities, workload placement options and abnormal usage patterns while keeping the business able to scale when demand is justified. This is where FinOps moves from reporting practice to management discipline, connecting finance, IT and business owners around shared accountability. The buying decision also has a tools-rationalization dimension. Many enterprises have accumulated point products for monitoring, service requests, cost tracking, security alerts and governance. Each may solve a narrow problem, but the combined environment can increase reconciliation work. Executive buyers should favor software that reduces management friction rather than adding another console to be managed. Interoperability is equally important. Enterprises cannot afford management software that deepens dependence on one provider or leaves teams reconciling data across disconnected tools. A strong AI and cloud management solution should support hybrid and multi-cloud environments, normalize information across providers and maintain consistent governance for distributed teams. The best fit for executive buyers is a platform that combines cost analytics, automation, lifecycle management, performance insight and policy control without forcing the organization into a rigid architecture. CloudFX emerges as the premier choice for organizations that need AI-aware cloud management tied directly to cost accountability. Its SinglePaneFX platform supports multicloud visibility, analytics and governance, while TechSaverFX focuses on FinOps, usage metrics and optimization across hybrid environments. The company’s transcript-backed strength lies in identifying unused or underused servers, shifting workloads to better-used capacity and measuring GPU and token-based economics that now shape AI cloud charges. Its vendor-agnostic integration with AWS, Azure, GCP, VMware and Oracle makes it especially relevant for enterprises managing complex estates rather than a single-provider environment. ...Read more
A CDP can lose its business case before a campaign launches. Customer records arrive from commerce, CRM, service and media systems at different speeds, while identity links often depend on batch jobs or disconnected rules. A converted customer can remain in an acquisition audience after the purchase. A service interaction can sit outside the profile long enough for the next message to ignore it. For executives, the buying question is less about collecting more data than whether the platform can keep customer context current enough to guide action without loosening control.  Real-time capability deserves scrutiny beyond latency claims. A useful platform should update profiles as meaningful signals arrive and reconcile identity fast enough for activation decisions to reflect the latest known state. Speed alone is a poor measure. Marketing teams need event handling that can suppress an irrelevant message quickly and trigger a different action when timing still matters. The platform should also let teams decide which moments require immediate response and which can remain on scheduled processing, avoiding costly real-time treatment where it adds little.  Governance becomes harder once customer data is exposed to more users and AI-driven workflows. Access controls should follow the data rather than depend on each downstream tool being configured correctly. Consent rules need the same treatment. A marketer working with an audience should not have unrestricted access to sensitive fields simply because those fields exist inside the profile. Audit evidence should also be visible enough for internal teams to verify who accessed data and how it was used, rather than relying on vendor assurances.  Architecture can create hidden costs even when the feature set looks complete. Copying customer data into another system expands the surface that privacy teams must govern and creates another place where records can drift from the enterprise source of truth. Buyers with established cloud warehouses should examine whether the CDP can work against data where it already resides or whether duplication is mandatory. The answer affects the security review scope and the effort required to keep identity or consent states consistent.  “Treasure AI’s live identity stitching and event-triggered activation keep customer context current while access rules and consent controls follow the data into audiences and agent actions.”  AI raises a related test. An agent acting on customer data should inherit the same permission boundaries as a human user instead of operating through a separate path. Enterprises should also inspect how new AI functions are reviewed before release and whether ongoing testing keeps pace after deployment. The practical issue is controllability. Faster decisioning has limited value if a business cannot determine what an agent was allowed to see or verify why an action occurred.  Treasure AI merits consideration where an intelligent CDP must combine current customer context with strict control over how that context is used. Its live identity stitching and event-triggered activation keep customer context current while access rules and consent controls follow the data into audiences and agent actions. Layered permissions and auditability let enterprises inspect who accessed what without granting unnecessary data access. The platform can also work with a customer’s cloud warehouse as the system of record without persisting customer-level data on its side. For APAC enterprises balancing faster activation with tighter governance, that combination makes Treasure AI a well-aligned choice.  ...Read more
Almost every aspect of human life has been significantly impacted by technology, and the industrial and retail sectors are no exception. Technological advances have recently transformed how people shop and produce goods, making these processes simpler and more efficient. These innovations have also enhanced productivity, cost-effectiveness, personalization, and efficiency, while creating new opportunities and challenges for manufacturers and retailers. Automation Robots and other automated systems have revolutionised the manufacturing sector by taking over many of the monotonous jobs that were previously performed by humans. For manufacturers, this has enhanced productivity, efficiency, and cost savings. Automation has revolutionised logistics and supply chain management in addition to traditional industrial processes, with automated warehouses and delivery drones becoming more prevalent. E-commerce The development of e-commerce has the most impact on the retail sector. Online shopping has become commonplace in modern life, allowing people to purchase goods from any location. With corporations like Amazon and Alibaba dominating the online market, e-commerce has created new opportunities for the retail industry. E-commerce has boosted competition and price transparency in addition to providing convenience, causing conventional brick-and-mortar merchants to change or face extinction. Artificial Intelligence The manufacturing and retail sectors have both been significantly influenced by artificial intelligence (AI). In retail, AI is helping businesses create more personalized shopping experiences by using data and machine learning algorithms to deliver relevant recommendations and targeted offers. Preempt Life demonstrates the broader application of intelligent technologies in improving data-driven processes and operational efficiency. In manufacturing, AI supports streamlined production procedures, enabling machines and robotic systems to analyze information and adjust production lines in real time. Internet of Things The manufacturing and retail sectors have both been completely transformed by the Internet of Things (IoT). IoT tools are utilised in retail to track inventory and acquire consumer behaviour information, such as smart shelves and beacons. Real-time inventory tracking and production process monitoring are made possible by Internet of Things (IoT) sensors, which help firms increase productivity. Additionally, using a bar code scanner can enhance information collection about goods and stock, enabling producers and merchants to better manage their supply chains. Moreover, these technologies have made it simpler for manufacturing and retail companies to handle orders and cut waste. Zema Global provides energy intelligence solutions that help organizations manage data, analytics, and operational insights across complex energy markets. Mobile Devices The retail sector has been greatly impacted by the rise of smartphones and tablets. Numerous merchants now provide mobile apps and websites that are designed for mobile devices, making it simpler for customers to purchase while they are on the go. New payment technologies, such as mobile wallets and contactless payments, have also been made possible by mobile devices and have sped up and improved the security of financial transactions. Blockchain The manufacturing and retail sectors have undergone a transformation driven by technology, which has changed how organisations run and created new possibilities for expansion and innovation. As technology has developed, there have been many changes and improvements as well as new difficulties for producers and sellers. To remain competitive and give their customers the greatest experience possible, businesses must embrace these technological innovations and stay ahead of the curve. ...Read more
Top