
Iman Ghodoosi Appointed as Regional Vice President at Backbase
CIO Review APAC | Tuesday, August 10, 2021

Backbase announces Iman Ghodosi as the new regional vice president to lead the company’s international expansion in the Asia Pacific region.
FREMONT, CA: Amsterdam-headquartered Backbase has appointed Iman Ghodosi as Regional Vice President for the Asia Pacific region. His new role is based in Sydney, where Ghodosi will lead the company’s international expansion, product development, and Asia Pacific market growth. He has ample experience in the industry. Previously the Vice President and General Manager for Asia Pacific at Zuora, Ghodosi has also worked at organizations including SAP, Oracle, and Netsuite. A techie at heart, Ghodosi holds an MBA from the University of Newcastle in Australia and a Master of e-business from the University of Southern Queensland.
“I am thrilled to join Backbase, the market leader in engagement banking platforms, enabling the disruptors of the banking industry and incumbents alike,” said Iman.
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Commenting on the new appointment, Jouk Pleiter, CEO and Founder of Backbase, said, “As we continue to make inroads into the global financial services sector, I’m pleased to welcome Iman to our leadership team and look forward to his team capitalizing on the growth opportunities, while supporting banks in orchestrating seamless banking experiences for their customers and employees.”
Backbase, with its state-of-the-art engagement banking platform, has the potential to grow in Asia Pacific's retail, SME, corporate, and wealth management banking sector. Across all banking segments, reliance on legacy IT and broken point solutions are still prevalent, lagging behind new and active players.
More than 100 new challengers are assumed to emerge across the region, bringing stronger post-pandemic propositions by 2025, and at least two digital banks in every Asia Pacific market are looking to present a severe challenge to incumbents, according to the Fintech and Digital Banking 2025 Asia Pacific IDC Infobrief commissioned by Backbase.
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