
Emerging Trends in Audio-Visual Domain
CIO Review APAC | Thursday, January 12, 2023

As technology trends are driving the AV industry towards unexpected value, business leaders should consider them when building their technology stack in the future.
FREMONT, CA:The AV market is experiencing a phenomenal transformation as communication, collaboration, and user experience technologies evolve at an incredible pace. Audio and visual devices offer higher levels of clarity and content quality and are growing more intelligent, efficient, and practical. In a world where companies depend on exceptional audio and high-quality video to keep people engaged, aligned, and connected, there is significant pressure to innovate.
There are various new generations of devices and tools emerging in the modern market. Various macroeconomic factors, market demands, and technology trends are driving the AV industry towards an unexpected value. Therefore, business leaders should consider these trends when building their technology stack in the coming years.
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The Shift from Hardware to Software Codecs
The rising cloud technology adoption and overwhelming demand for hybrid and remote work have altered how companies invest in AV solutions. Today’s flexible teams adopt various huge platforms as their core collaboration hub. Consequently, brands are transitioning from hardware codec-based video and audio conferencing tools to software-focused solutions. Leaders in the AV space are creating software-agnostic solutions allowing users the flexibility to use different devices in various meeting rooms and collaborative settings. On the other hand, some organisations are strengthening their portfolios with offerings specifically designed for certain software landscapes.
Zoom and team-certified devices are accelerating the popularity of certified hardware ecosystems in business landscapes. With software-focused conferencing systems, brands can leverage new capabilities like AI-driven noise reduction without requiring hardware updates.
Extended Reality and the Metaverse
The changing workplace and technology landscape is heavily influenced by the rise of concepts like the metaverse. Considered by some to be the future of work, the metaverse is a digital community capable of aligning individuals in a distributed environment with solutions such as AI and extended reality. More companies will be using a combination of augmented reality, digital twins, and the metaverse for various use cases. AV creators should think about how they can leverage the metaverse via powerful new displays for connecting hybrid teams or the creation of wearable headsets and XR devices.
In the coming years, there will be more AV innovators getting involved with the digital landscape, extended reality, and metaverse creation. This technology will pave the way for a new generation of collaboration, capable of connecting people more effectively.
The Rise of Artificial Intelligence
AI and machine learning components are becoming commonplace in various AV solutions. Using biometric recognition and natural language processing, these tools help automatically set up meetings according to each user’s needs. They can also assist with recording and transcribing meetings in different languages. AI solutions in the AV industry are becoming more valuable when companies are working hard to bring hybrid and remote staff together with people in the office. The right tools make it easier to get rid of external distractions by blocking out noise. Moreover, they can adjust the positioning of various cameras and streams to allow for more face-to-face interaction.
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