
Alternative Cloud to Advance in the Near Future
CIO Review APAC | Monday, January 09, 2023

A momentum behind alternative clouds is observed as they are emerging as potential competitors with the existing big three clouds their equivalent and more applications.
FREMONT, CA: Although alternative cloud providers have existed for a while, they have achieved only a minimal market share compared to the big three public cloud providers. However, there is a higher prediction for the surge in alternative cloud adoption to occur. Though these public cloud providers are unlikely to vanish, more workloads will be divided among alternative cloud providers. There are also chances for alternative cloud providers to remain just as they are now because alternate clouds have never critically threatened the existing large public cloud providers even though they are embraced by many businesses. Nonetheless, businesses are anticipating alternative clouds to thrive soon.
Why are Alternative Clouds Accelerating Recently?
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As stated earlier, alternative cloud platforms have existed for a long time; they were not strong competitors for the big three clouds. Although several alternative cloud providers have experienced business success, few people ever imagined that they would develop into platforms that would directly compete with the big three cloud providers. But there are some reasons to predict that this could change in the coming years.
Alternative Clouds are Going Public
Many alternative cloud storage providers have been announced in the last few years. However, becoming public does not mean alternative cloud business success or that they are observing widespread adoption. Yet, these smaller steps of growth indicate that at least a few investors believe alternative cloud providers have a bright future. IPOs will certainly increase their focus on alternative clouds, which will attract the attention of CTOs and CIOs who are unaware of the existence of these alternative clouds.
Stagnant Public Cloud Costs
The big three public cloud providers regularly reduce costs. They still slash prices, but not as often as they were before when they vigorously tried to underprice each other. With these reductions in costs frequently occurring in the big three cloud platforms, alternative clouds will have opportunities to compete on price. When it comes to cost per gigabyte, alternative cloud systems that specialise in storage can defeat the big three clouds.
Widening Geographic Footprints
Earlier, some alternative cloud providers were able to provide a wide choice of data centre locations. However, today’s alternative clouds have firm geographic footprints that are solidly global. They are present in most of the crucial places, although they do not offer as many data centres as the big three cloud providers. Therefore, alternative clouds are now better deployed to compete with the big three, even on a geographic scale.
Public Trust and Brand Image
Although the big three clouds are part of major brands, they might also become an impediment in the period where there are huge concerns around big tech. However, most alternative cloud providers do not have to be concerned about such negative associations. Nobody associates major companies with legislative hearings about data privacy or antitrust lawsuits.
The point is not to criticise the connection between the parent company and the child company and insist on avoiding associations. But at certain times, these brand associations might be unappealing to some companies, which is an advantage for alternative cloud providers.
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