Knowesis Pte Ltd
The Real-Time Customer Data Management Leader

Geared around the principles of strong asset management, technical knowledge, and a meticulous approach towards building a robust and dependable IT infrastructure, IT Asset Disposition or ITAD empowers businesses on the facets of their assets that often remain inexplicable. Today, companies spend hefty budgets protecting the data on their networks, while they neglect the very same data once their physical assets reach the end of their life cycle. Though the assets may appear as scrap, they often contain important personal data or corporate information that act as gold mines for cybercriminals. ITAD, which is often regarded as waste or scrap management, in reality, is more than that–its information security management.

According to a recent World Economic Forum (WEF) report, Asia-Pacific (APAC) is home to over 55 per cent of the world’s retail consumers. The region holds vast opportunities for brands, but it also means a very a competitive business landscape.

As modern-day APAC customers have plenty of options to choose from, every brand is vying for their attention. This challenge has been further complicated by the Covid-19 pandemic, which has brought about an unprecedented shift in customer digital behaviour. They want to receive a superior customer experience, personalised to their needs, on their channel of choice, with their questions answered quickly and consistently.

As a result, it has become imperative for brands to constantly enhance the customer’s digital experience by interacting with customers in real-time and sending relevant hyper-personalised messages.

Enter Knowesis Pte Ltd.

Knowesis provides a market-leading Real time Customer Engagement Platform (CEP), which offers clients a 360-degree profiled view of their customers to engage in real-time. It successfully combines real-time streaming analytics/decisioning, customer profiling and actionable engagement at a massively individual customer level.

“We are passionate about building long-lasting relationships between our clients and their customers – this provides for sustainable growth. With this in mind we built a platform which includes: a real-time 360-degree view of the customer real-time insights to action: real-time data ingestion and sophisticated customer engagement functionality which results in real-time, relevant, engaging and personalised content offers for every individual consumer,” says Scott Lyall, the CEO of Knowesis Pte Ltd.

Being pioneers in building a real-time CEP, Knowesis can process billions of records per day from first, second and third-party data sources to provide clients with a real time 360-degree view of the customer with availability 24x7.

The company offers a truly automated real-time behaviour actionable campaign CEP with unbounded scalability. Some of its clients leverage the platform to have individual marketing interactions 24x7, aided by Machine Learning for personalisation. For example, Thailand’s top retail bank sought to transform its legacy marketing stack with a combined Salesforce and Knowesis real-time Omnichannel solution to better target and onboard younger and digitally savvy customers in the aggressively competitive funds management space. Personalised service utilised Knowesis’ real-time transaction and segmentation capabilities for 1:1 social media outbound and inbound engagement. This resulted in significant engagement conversion uptake.

“We remain at the cutting edge of real-time behaviour actionable CEPs, with no comparable peer in terms of achievable scalability,” states Sri Rajalingam CTO at Knowesis Pte Ltd.

Knowesis offers two different Principal deployment options for the platform. First is Green-field type standalone configuration, providing an end-to-end real-time customer engagement platform, which sits on its own Customer Data Platform (CDP). This is available on premise, hybrid or fully cloud (private and public). The other option is augmenting a Clients’ existing Campaign Management System (CMS) such as Salesforce Marketing Cloud (SFMC) with real time streaming analytics, profiling and real-time ML/model execution for true Real-time Decisioning.

While other companies focus on digital channel engagement data, Knowesis ingests and consolidates behavioural and experience-related data, enabling real-time personalised omnichannel customer engagement to be provided contextually and seamlessly. Another point of differentiation is that most competitive Marketing stacks focus on Real-time inbound response and Batch-based segmented outbound customer engagement. Knowesis specializes in a third capability of real-time personalised outbound. This capability stream captures individual end-customer activity and segments it in real-time to trigger personalised outbound contextualised engagement. True all-encompassing personalization can thus be achieved when all three capabilities are at a Marketer’s disposal.

“Many Real-time Marketing engines will give you an offer based on what your profile said you did yesterday. Knowesis streaming analytics enables Real-time decisioning and offer recommendation based on your profile at this very moment of engagement” states Sri Rajalingam CTO at Knowesis.

For this reason alone, most Knowesis deployments will typically augment other marketing stacks. In fact, there are examples of clients whose Knowesis platform has remained constant whilst they have transformed their entire marketing stack 2-3 times around it. Further, the Knowesis AppExchange partnership provides Salesforce Marketing Cloud Clients with access to real-time behaviour detection embedded natively and seamlessly accessible through SFMC Journey Builder.

Knowesis continues to innovate, making its platform easier to deploy to reduce time-to-market. The company’s next-generation SAAS release will be followed by Email and Digital Solutions, building on the market leading platform.