Innovation Associates Consulting Sdn Bhd (“iAC”)
Delivering Top-Notch Solutions For Impactful Business Transformation

Businesses are ubiquitously undergoing critical transformations in their customer experience strategies to align digital marketing goals with strategic business objectives. For their vision to become a reality, organizations need a robust tech stack with business intelligence and cloud-based enterprise resource planning (ERP) capabilities that can help them efficiently scale their operations and provide personalized customer experiences. But the biggest hurdle to these milestones is the limited expertise in customer experience management that often plagues businesses and hinders them from attaining impactful end-to-end transformation.

This is where iAC, a leading technology consulting and system integration firm, makes a world of difference. It integrates cutting-edge technology for IT modernisation and offers industry-proven solutions to facilitate its clients’ business transformation. It is a member company of Dagang NeXchange Berhad (DNeX), a global technology company operating in three business divisions namely Technology, Energy, and Information Technology (“IT”), and listed on the Main Market of Bursa Malaysia.

iAC derives its expertise and operational know-how from its wealth of experience over the past 19 years.

Correspondingly, iAC has a reputed clientele of private and government sector organisations and government-linked companies. From a portfolio standpoint, iAC offers robust tech solutions, including next-gen application, cloud computing and deployment, consulting and digital capability assessment, application development innovation, and system integration services. It leverages strong partnerships with leading organizations like SAP, OutSystems, Oracle and Microsoft to strengthen its undertaking of large next-generation ERP system implementations and low code application development. In addition, iAC conducts migration projects, on-prem to cloud-based systems, always considering clients’ location, needs, and openness to tech deployments.

“We have the global experience and knowledge to implement global ERP systems along with the expertise to customize it to a local flavor,” says Azlan Zainal Abidin, Group CEO Information Technology of DNeX, and also CEO of iAC.

At the heart of its ability to revolutionize clients’ customer experiences is iAC’s massive base of innovative resources and an extensive network of global allies that it has gathered since its inception in 2003.

It has a proven track record of bridging the gap between what businesses offer and their customers’ needs with tech solutions that best suit their IT infrastructures. At the same time, its competencies in business optimization, revenue enhancement, cost reduction, and digital transformation enable consistent delivery of measurable business value.

These proficiencies are exemplified in the numerous success stories iAC actively ignites. Recently, a client with 5 to 6 million customers wanted their functionalities extended to mobile phones through a highly interactive user interface and experience design for end customers. iAC is actualizing this vision by developing an application backed by a state-of-the-art infrastructure that precisely aligns with the needs of the target audience. With the launch of the engaging and user-friendly app, iAC aims to drastically transform the client’s customer engagement strategies.


Today, iAC remains a flagship management solution provider with over 100 successful transformation projects across more than 250 clients, including various blue-chip organizations in Malaysia. Moving forward, iAC plans to continue helping clients transform their customer experiences as a trusted advisor, problem solver, and solution provider.