FLUED
Optimal Performance
Soh Matsunaga, CEOIn light of this, FLUED has emerged as a prominent HubSpot partner in Japan, offering integrated marketing and sales services. Its ability to seamlessly integrate these services can be attributed to a vast network of partnerships in Japan, including digital marketing agencies, service operation agencies and system implementation support companies. A Japanese B2B market, FLUED provides comprehensive digital services that range from marketing to practical operation and system implementation support.
The company has established itself as a reliable optimal solutions provider with a proven track record of 15 years and more than 250 B2B marketing and sales operations. FLUED has established itself in the Platinum tier, becoming one of the seven in Japan among 140 officially recognised HubSpot partners, giving it a competitive advantage. It is expanding its business into APAC and has received numerous inquiries and opportunities.
“We aim to resolve the conflict between marketing and sales teams. Unlike a typical marketing agency or sales operation, we engage with both sides,” says Soh Matsunaga, CEO of FLUED. The company actively works with its key stakeholders, such as the chief revenue officer (CRO), CEO and chief marketing officer (CMO), to establish effective communication with marketing and sales teams. The core objective is to drive strategy development and align the efforts of both teams to achieve common goals.
FLUED provides comprehensive support to global Software-as-a-Service (SaaS) companies, including HubSpot, Salesforce, Marketo and Make (formerly Integromat), as they seek to penetrate the Japanese market. The company is committed to expanding its reach and introducing the market to SaaS’s innovative benefits, ultimately fostering the success of its valued clientele.
The company worked with multiple clients, ranging from a small team of around 15 members to larger enterprises with up to 4,000 members. A recent use case involves a globally recognised company that sells industrial and manufacturing equipment. Despite having an extensive marketing and sales team of over 800 members organised into five vertical teams dedicated to specific industries like automotive and life sciences, they faced significant challenges due to disorder and inefficiency in their existing processes.
Using their expertise as B2B marketing and sales DX specialists, the company successfully developed and enhanced sales and marketing strategies for the teams. Currently, FLUED is actively engaging in practical operations, system implementation support, digital marketing and campaign execution for clients associated with these five teams.
In another notable engagement, FLUED undertook a project with a global company that recently established their presence in Japan. The company had a small marketing team of only four members. Today, FLUED is actively involved in devising an efficient campaign strategy tailored to the team’s unique requirements. The strategy focuses on identifying the most effective digital campaign tactics, targeting suitable Japanese audiences and ensuring cost-effectiveness. Given the team’s limited workforce, FLUED assumes responsibility for the company’s system implementation, practical operations and digital marketing campaigns, employing the most efficient methods available. This approach ensures optimal utilisation of available resources and drives effective results.
As a “group of experts,” FLUED is at the forefront of B2B technology and will continually develop to maintain its technological edge.
FLUED provides comprehensive support to global Software-as-a-Service (SaaS) companies, including HubSpot, Salesforce, Marketo and Make (formerly Integromat), as they seek to penetrate the Japanese market. The company is committed to expanding its reach and introducing the market to SaaS’s innovative benefits, ultimately fostering the success of its valued clientele.
The company worked with multiple clients, ranging from a small team of around 15 members to larger enterprises with up to 4,000 members. A recent use case involves a globally recognised company that sells industrial and manufacturing equipment. Despite having an extensive marketing and sales team of over 800 members organised into five vertical teams dedicated to specific industries like automotive and life sciences, they faced significant challenges due to disorder and inefficiency in their existing processes.
We aim to resolve the conflict between marketing and sales teams. Unlike a typical marketing agency or sales operation, we engage with both sides
In another notable engagement, FLUED undertook a project with a global company that recently established their presence in Japan. The company had a small marketing team of only four members. Today, FLUED is actively involved in devising an efficient campaign strategy tailored to the team’s unique requirements. The strategy focuses on identifying the most effective digital campaign tactics, targeting suitable Japanese audiences and ensuring cost-effectiveness. Given the team’s limited workforce, FLUED assumes responsibility for the company’s system implementation, practical operations and digital marketing campaigns, employing the most efficient methods available. This approach ensures optimal utilisation of available resources and drives effective results.
As a “group of experts,” FLUED is at the forefront of B2B technology and will continually develop to maintain its technological edge.
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Company
FLUED
Management
Soh Matsunaga, CEO
Description
FLUED Inc. was established in 2019 as a “group of experts” in B2B marketing and sales DX. It provides a wide range of support, from consulting areas such as strategy formulation and planning to BPO and practical operations such as production, operation and agency.
