Brison Inc.
Driving the Future of In-Car Tech
Shiro Hashimitsu, CEO“We transitioned from proof of concept (PoC) development to mass production when IVI systems gained popularity in the automotive industry, successfully overcoming numerous challenges along the way using our PoC experience,” says Shiro Hashimitsu, CEO of Brison.
Over the years, Brison has built trust in the automotive space by staying at the forefront of IVI advancements, cementing its position as an OEM partner and Tier 1 supplier with over a decade of experience in the sector.
The focus extends beyond app users to mainstream consumers and everyday drivers, giving them a comprehensive understanding of the entire IVI ecosystem. The firm grasps the full picture of how drivers interact with and benefit from IVI features. The result is intuitive, responsive systems that are seamless to operate. They support various operating systems, including Linux, Android, QNX, and Windows, addressing OS-specific issues and providing effective solutions.
Regarding smartphone integration, it has actively engaged in all-inclusive development, including certification acquisition. Its software is compatible with major platforms like Android Auto and CarPlay and with various connection standards, such as Mirrorlink, WebLink, and SDL. It has also developed proprietary Bluetooth functionality, significantly enhancing audio quality and connectivity.
Brison has been at the leading edge of in-car technology. As self-driving car capabilities emerge, it is already doing R&D and concept work to envision how IVI systems can evolve to provide safer, more convenient autonomous features. Voice control, augmented reality displays, and advanced connectivity to smart homes and other IoT ecosystems are other innovation areas the IVI manufacturer is exploring.
Throughout its IVI projects, Brison has a track record of successfully delivering initial launch versions of new systems–often the most complex task. With all the integration and rigorous testing completed, it can turn concepts into shippable products. Its development processes enable efficiency, quality, and cost competitiveness.
A key differentiator for Brison is its collaborative approach to IVI development. Many developers create prototypes and initial units without sufficient involvement from automakers. This creates a disconnect between infotainment systems and what manufacturers and drivers want.
Brison bridges this gap by working closely with OEM partners, while gathering insights directly from end users. This speeds up development, saves costs, and ensures consumers get the most useful features. By considering the full context and requirements early on, Brison crafts tailored IVI solutions that align with manufacturer goals and driver expectations.
An added advantage for the manufacturers is Brison’s distinct pricing approach. It forgoes the costly per-unit licensing models common in the IVI industry, where developers charge automakers recurring fees for every system installed. This has disadvantages like reduced flexibility and higher long-term costs as volumes increase.
Instead, Brison prices its work as a development service, charging for the initial creation of infotainment systems without per-unit fees. This allows automakers to bring advanced IVI capabilities to mainstream models affordably. Once the upfront development investment is made, manufacturers can install Brison’s infotainment systems across vehicle lines without recurring licensing payments.
As cars transform into sophisticated, software-defined machines, the importance of flexible, proven IVI expertise will only grow. Brison is positioned as a leader with the experience and strategic vision to deliver the infotainment systems of the future. Its focus on understanding OEM and consumer needs, pioneering new capabilities, and enabling mass deployment of technology will be a key asset.
With Brison’s pedal-to-the-metal approach, the future of in-car technology promises to be thrilling. Its systems have the power to transform vehicles into seamless, personalized spaces. As it opens new opportunities for carmakers, get ready to cruise into the new future of IVI with Brison.
Throughout its IVI projects, Brison has a track record of successfully delivering initial launch versions of new systems–often the most complex task. With all the integration and rigorous testing completed, it can turn concepts into shippable products. Its development processes enable efficiency, quality, and cost competitiveness.
A key differentiator for Brison is its collaborative approach to IVI development. Many developers create prototypes and initial units without sufficient involvement from automakers. This creates a disconnect between infotainment systems and what manufacturers and drivers want.
Brison bridges this gap by working closely with OEM partners, while gathering insights directly from end users. This speeds up development, saves costs, and ensures consumers get the most useful features. By considering the full context and requirements early on, Brison crafts tailored IVI solutions that align with manufacturer goals and driver expectations.
We transitioned from PoC development to mass production when in-vehicle infotainment (IVI) systems gained popularity in the automotive industry, successfully overcoming numerous challenges along the way using our PoC experience
Instead, Brison prices its work as a development service, charging for the initial creation of infotainment systems without per-unit fees. This allows automakers to bring advanced IVI capabilities to mainstream models affordably. Once the upfront development investment is made, manufacturers can install Brison’s infotainment systems across vehicle lines without recurring licensing payments.
As cars transform into sophisticated, software-defined machines, the importance of flexible, proven IVI expertise will only grow. Brison is positioned as a leader with the experience and strategic vision to deliver the infotainment systems of the future. Its focus on understanding OEM and consumer needs, pioneering new capabilities, and enabling mass deployment of technology will be a key asset.
With Brison’s pedal-to-the-metal approach, the future of in-car technology promises to be thrilling. Its systems have the power to transform vehicles into seamless, personalized spaces. As it opens new opportunities for carmakers, get ready to cruise into the new future of IVI with Brison.
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Company
Brison Inc.
Management
Shiro Hashimitsu, CEO
Description
Brison has over 10 years of experience in developing IVI systems for major automotive manufacturers. It has worked on moving from proof-of-concept to mass production, overcoming challenges along the way to deliver successful products.
