Bairong Inc.
Offering AI-Powered Turnkey Solutions

Bairong Inc. is a leading artificial intelligence (AI) technology services company. The Company applies natural language processing (NLP), privacy computing, machine learning, cloud computing and other technologies to provide services to enterprises through model-as-a-service (MaaS) and business-as-aservice (BaaS). The Company’s products and services are widely used by enterprise customers in banking, consumer finance, insurance, e-commerce, automobiles, logistics, ticketing, energy, construction and other industries.

“We believe the current digitalization and AI trend will bring a boom to the industry,” says Zhang Felix, chairman, and CEO of Bairong, Inc. “As a leader in facilitating the smart digital transformation of enterprises, we are dedicated to leveraging our big data and AI technology to help clients succeed.”

Making a Difference

To present its business and core technologies clearly and concisely, Bairong has reorganized its internal reporting structure, which resulted in changes to the composition of its reporting categories. In the previous year, the group’s reporting categories included smart analytics and operation services, precision marketing services, and insurance distribution services. Going forward, Bairong has reclassified business operations, based on its fee models and technical bases, into two categories:

(i) Model as a service (MaaS), which leverages Discriminant AI to digitalize the know-your-customer (KYC) and know-your-product (KYP) process for enterprises by analyzing users’ risk, willingness, and capability;

(ii) The BaaS services use discriminant AI to analyze and stratify users into groups, and develops generative AI-powered voicebots using human natural languages to interact with users. It offers a turnkey service to achieve new user marketing, revitalization of existing users, and smart operation for banks, insurance companies, wealth management companies, internet technology companies, and other institutions. The company self-developed AI voicebot integrates natural language processing (NLP), automatic speech recognition (ASR), text-to-speech (TTS), voice activity detection (VAD) and other technologies, which can accurately recognize human language and provide millisecond-level voice interaction and feedback with extremely high accuracy.

Its MaaS business corresponds to the presentation of the ‘smart analytics’ business within its previous ‘smart analytics and operation services’ business category and its application scenarios, including credit, insurance, and wealth management.

This provides institutions with evaluation products like antifraud and loan intention, as well as user profile products such as marketing intention and qualification verification, which are integrated into customized modules and supplied to clients from institutions on a highly efficient Discriminant AI-powered MaaS cloud platform. Bairong’s clients will conduct KYC and KYP assessments of users by freely accessing various models in accordance with their specific business requirements. The company’s cloud platform is secure and reliable, serving over 100 million daily queries with a system stability rate of 99.998 percent.

“We provide clients with customized solutions by assigning our expert teams to conduct on-site interviews and research to gain down-to-earth understandings of business scenarios,” says Felix.

Bairong’s BaaS business aims to improve the efficiency of asset operations using AI technologies and achieve largescale reuse across different segments like traditional banking, insurance, wealth management, consumer finance, inclusive finance, E-commerce, leasing and recruiting. It is based on leading Discriminant AI capabilities to perform predictive analysis over the target customers of institutions and stratify them into groups, automatically match marketing strategies, and leverage the intelligent interaction capabilities of Generative AI for the execution of strategies. As a result, various institutions are empowered to reactivate existing users while acquiring new users to translate into revenue.

A Tale of Growth

Bairong’s BaaS Financial Scenario business has experienced a surge in demand as institutions began emphasizing enhancing the management of their existing user base and empowered by Generative AI technology.
Recognizing this opportunity, the company quickly responded by offering a full operation solution to reactivate the dormant user pools of institutions without pre-charging clients. During the service cycle, institutions entrusted them with operating and managing their existing ones. Leveraging professional data analytics capabilities, it segmented users into groups and employed a combination of proprietary AI voicebot, SMS, manual efforts, and other methods to engage with different groups.

For the six months ended June 30, 2023, Bairong’s revenue reached RMB1,243.03 million, representing an increase of 32% from RMB945.18 million for the six months ended June 30, 2022. The revenue of BaaS business rose by 36% periodover- period to RMB811.90 million, empowered mainly by Generative AI technology. Within the BaaS business, Bairong’s BaaS Financial Scenario contributed a revenue of RMB492.10 million, representing an increase of 55% period-over period. Bairong’s MaaS business is cornerstone business which grew by 24% period-over-period to RMB431.13 million. Bairong’s gross profit reached RMB896.03 million with gross profit margin remaining at a higher profitability level of 72%, as the business model continued to prove its scalability. Bairong’s profit for the period jumped by 121% period-over-period to RMB206.81 million and net profit margin further expanded to 17%, mainly as maximized the synergies brought by it’s industry leading position amid a high threshold regulatory environment.

A Set of Comprehensive Solutions

In the market, Bairong is recognized for its robust solutions. One of its flagship solutions, the decision-making engine, received the Huawei Cloud Ecological Product Certification and officially joined the Huawei Kunpeng Partnership Program in the current year. This recognition signifies the company’s innovative R&D capabilities and enables them to collaborate with multiple industry players to explore new cloud-based architecture and opportunities. Another one is its automatic machine learning platform, ORCA, which can adjust model parameters and create models automatically.

Bairong’s dedication to client success and the urge to redefine the limits with cutting-edge solutions have enabled it to become a leader in the industry. It will continue to up its ante to serve customers more efficiently and maintain its edge.