Addaxis
Shattering Complexities of AI and ML Through Effective Strategies

Streamlining and automating business operations, machine learning, and artificial intelligence technologies provide firms with a unique opportunity to interact with customers in an automated manner. Chatbots and RPA implementation optimize customer experiences by providing immediate and accurate responses to queries. In particular, the deep analysis of video and audio streams creates various avenues to garner insights from digital and social media touch points. Despite the endless benefits offered, the lack of implementation strategies has impeded the widespread adoption of AI and ML technologies.

Bolstered by a thorough comprehension of these requirements while paving the way for contextualized analysis and customized business strategies, AddAxis assists companies in gaining immeasurable value by implementing AI and ML technologies.

“Looking at the capabilities available, we match our solutions to get the best outcomes in line with our client’s objectives, without wasting resources on something that’s not going to deliver value,” says Tim Scholes, CEO of AddAxis. Combining the analytical expertise and skills in implementing AI and ML technologies, AddAxis conducts social media and open source analysis of physical and digital touchpoints, providing insights tailored to the customer’s needs. The firm specializes in the deep analysis of video and audio, including facial and voice recognition, sentiment analysis, voice authentication, and chatbot capabilities, to name a few. The firm also performs advanced graph analysis, providing information metrics about social media campaigns, sales, and customer relations. Through the consistent analysis of business processes and customer interactions, AddAxis generates actionable information to streamline workflows and create effective marketing campaigns.

AddAxis focuses on maintaining agility and speed in its operations to deliver comprehensive solutions in short periods. Simplifying complex data ingestion pipelines, with multiple machine learning models, from scratch to a final product in under four months is an example AddAxis’s highly successful, iterative approach to every project. AddAxis constantly tests assumptions based on experiments conducted regularly to ensure the insights from campaigns and business activities effectively converge on the customer’s precise requirements.

AddAxis has developed SightGraph, which harvests and analyses open source information and multi-lingual data from various platforms such as Facebook, Twitter, and LinkedIn to keep track of misinformation and disinformation. Providing the analytics required to keep track of and protect the information domain related to the client, the tool analyses social media interactions to carry out brand protection. Based on the required criteria, SightGraph applies predictive analytics to recognize malign content and assist clients in staying ahead of adversary intentions propagated through false information.
AddAxis’s prowess in providing tailored analysis is showcased through a partnership with a retail organization. The retail firm, working with several social media analysis companies, was overwhelmed with the generic NLP data delivered by the partners. Lacking the precise, actionable insights from its partnerships, the firm collaborated with AddAxis, which conducted an in-depth examination of the current situation to understand the client’s requirements thoroughly. Using the SightGraph and in-house AI and ML tools, AddAxis performed a thorough analysis and provided the client with contextualized reports in line with real world scenarios. The reports, categorized into different frequencies based on the events’ importance, gave the client a holistic understanding of their social media interactions.

In addition to analyzing the metrics of social media and advertising campaigns, AddAxis applies automated AI ML analysis on the responses generated by their client’s actions, allowing them to visualize their impact in the social media landscape. By contextualizing the reports generated to the real world applications of the clients, AddAxis is enabling the implementation of AI and ML technologies to assist clients in better understanding their business processes and social media campaigns through efficient strategies.