From Engineering to Aviation Experiences My career has revolved around designing and implementing high-load, customer-centric solutions across various industries. Before AirAsia, I served as Head of Engineering and Solution Architect at GreenPacket, spearheading IoT, AI, Fintech and Blockchain initiatives for large-scale PaaS/SaaS applications. Reporting directly to the Group CEO taught me how to balance innovative development with strategic business goals—from budgeting and resource allocation to tender management and KPI oversight. Earlier, I worked at Materialise NV, contributing to 3D printing applications for wearables and FDA Class-II medical devices, which instilled in me a rigorous approach to quality, compliance, and agile delivery. Hackathons have also been a recurring source of hands-on innovation in my journey. These experiences converged at AirAsia, where I now oversee three parallel engineering teams—Chatbot, Contact Center/CRM and the MOVE SuperApp’s frontend and backend—along with a smaller R&D group. Directly reporting to AirAsia’s C-level, I manage vendor selection and legal compliance to budget negotiations and product roadmaps. It’s a unique opportunity to unify cutting-edge tech and a dynamic user experience in one of the most operationally intensive sectors---travel. Transforming AirAsia’s Customer Experience with Google Cloud and Salesforce We operate in an industry where flight schedules, passenger demands and operational constraints can change rapidly. By integrating Google Cloud and Salesforce CRM as our core infrastructure, we’ve created a flexible, cloud-first system that consolidates inbound flight data from multiple sources—such as Navitaire for flights and booking information and other systems for Ad hoc changes to the booking, as well as manual emails or CSVs from Ground Operations—into BigQuery as a central data warehouse. We then transform and normalize this data so it can power various customer-facing notifications and services.

Efficiency is a key priority for small and medium-sized manufacturers to thrive amid limited resources and growing customer expectations. However, many software solutions for managing production and operations are one-size-fits-all and overcomplicated with extraneous features. They often fail to adequately address the specific challenges of SMEs, making them ponder the question, “Is there a solution that offers the required flexibility?” CMA answers this question with a resounding “yes.” It offers Othello Connect, a SaaS-based production management system specifically designed for small and midsized manufacturers, at a relatively low cost. The system has a wide range of features, allowing clients to choose only those that are effective for solving their particular challenges. This high level of flexibility facilitates continuous operation and process improvement for clients. “Our innovative solution has been a key factor for our success in Japan,” says Tetsuo Sumi, president. In Japan, companies are challenged with rising material and labor costs. This diminishes product profit margins. Othello Connect helps optimize procurement, visualize non-utilization cases and streamline process scheduling. Clients can prioritize procedures and manage raw material costs. Many enterprises still rely on Microsoft Excel, often managed by multiple team members and stored locally. This results in inefficiencies and scattered information..