The Influence of Technology on the Insurance Industry

CIO Review APAC | Wednesday, August 25, 2021

Financial institutions that use blockchain can ensure that their records are immutable and reduce cyber risks.

FREMONT, CA: Insurance is no more the game it once was when a new customer felt obligated to a company for guaranteed help during difficult times. Technological disruption has made it easier to enter the industry, resulting in a slew of competitors, making it one of the most investment-friendly Fintech fields. That is only a fraction of the growing incidents that legacy insurers should be worried about.

Analytics Predictive

Insurance companies may be singled out for amassing large volumes of personal data on their consumers. Data analytics can modify and augment that research, even if they thoroughly analyze their numbers before producing a new plan. Big Data analytics discoveries can lead to breakthrough predictions that avoid fraudulent transactions, detect associated risk exposure in customer profiles, uncover patterns in claims volumes, and target lead prospects with pinpoint accuracy.

Virtual Reality (VR)/Augmented Reality (AR)

Fintech app development has recently shifted its focus to incorporating AR/VR-based specifications into its solutions. AR/VR can be used to sell insurance to customers or to invest a portion of a company's assets in a new portfolio. They provide an added level of comfort and ease for consumers in terms of claim management and accident recreation (for insurers). If their financial application development can run AR/VR-powered video demonstrations, insurance ventures will find it helpful to educate and make aware of their leads about associated themes.

Artificial Intelligence

It is impossible to say how much documentation goes into filing a claim. Not to mention the possibility of human error, such as typos, which might have fatal consequences. Artificial Intelligence (AI) can solve all of these problems and more. AI can be used to improve customer service and expedite filing, resulting in faster reply times. It can help clients deliver their message clearly by adding a touch of customization to software-driven interactions. The twenty-first century heralds the dawn of an era of innovation, and insurers' backend systems must keep pace.


Blockchain technology has made significant progress in the financial sector. Financial institutions that use blockchain can ensure that their records are immutable and reduce cyber risks. They could use smart contracts to automate the claims handling process and use immediate money release mechanisms to process settlements in near real-time. Theoretically, this system would be able to reduce or eliminate the need for middlemen.

See Also: Top Artificial Intelligence Solution Companies

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